PS3 too much money?

Here is a few lines from a story about the upcoming release of PS3, and it's shocking cost of $599.

"But at $599, is Sony is pushing - or perhaps even crossing - the line on what consumers will be willing to pay for games?
Sony executives have insisted the PS3's pricing is appropriate, given all its high-tech innards."

--There you have it. It’s a reasonable price for all them high- tech innards! I know my high-tch innards, and this is a fair price.